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Alchemy Privacy Policy

The Alchemy platform is an internal GALE developed application to aid in delivery efficiency for projects that interact with client (‘our clients’) First Party Databases and various channel partners (various advertising platforms). GALE is a business agency – built to collaborate with brands and drive measurable results through a connected consultancy and agency offering. We bring together the best thinking at the intersection of strategy, data, creative, and technology to change the trajectory of our clients’ businesses.

In this Privacy Policy (the “Policy”), we describe how the application collects, uses, and discloses information that we obtain about our client’s customers.

• Information we collect
• Our Customers and Application Users
• How We Use the Information We collect
• How We Disclose the Information We collect
• Third Party Analytics and Tracking
• Third-Party Links
• Access
• Data Retention
• Data Integrity, Purpose Limitation
• Security
• Contact Us
• Changes to This Policy

INFORMATION WE COLLECT
We collect information via client (‘our clients’) and channel partners for use within the Alchemy Platform

OUR CUSTOMERS AND APPLICATION USERS
Information We Collect Directly from Client Sites.
We collect information via client partners (‘our clients’) based on the needs of the particular engagement, as well as audience engagement data from channel partners (Facebook, AppNexus etc.) at non-unique & non identifiable level of granularity.

Information We Collect from Users of the Application
The platform is built as an internal application to aid in the deployment, delivery and reporting of online adverting campaigns. Therefor there is no data collected about the users of the application.

Information We Collect Automatically on Our Site.
The application does not collect data automatically; its main purpose is to aggregate data from multiple systems to be used for online adverting campaign optimization. Data is provided to it via marketing and reporting API’s from various channel partner and client partners (‘our clients’)

HOW WE USE THE INFORMATION WE COLLECT
We use the information that we collect for the following purposes:
• To help expedite the execution of media campaigns
• To ensure consistency of media campaigns across channels
• To provide reporting of media campaigns across channels
• To provide a clearer ROI on the campaign spend across channels
HOW WE DISCLOSE THE INFORMATION WE COLLECT
We do not share the information we collect or receive with third parties for their own marketing purposes. We provide ad-set level reporting for clients on campaign progress, status and recommendations that align to project goals.

THIRD PARTY ANALYTICS AND TRACKING
The platform does not track usage, its only purpose is to integrate client (‘our client) provided data with marketing and reporting API data from channel partners.

THIRD-PARTY LINKS
Our Site and services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

ACCESS
If you’d like us to provide access to, update, correct, or delete any personally identifiable information that you have provided on the Site, please send your request to questions@galepartners.com, and the company will process your request within a reasonable period of time after receipt.

DATA RETENTION
We store personally identifiable information such as email address received from client partners (‘our clients’). You may ask us to delete that information by following the instructions above.

DATA INTEGRITY, PURPOSE LIMITATION
We process information in a way that is compatible with and relevant for the purpose for which it was collected as described above. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.

SECURITY
We have implemented reasonable security precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

CONTACT US
If you have questions about the privacy aspects of our Site or would like to make a complaint, please contact us at questions@galepartners.com.

CHANGES TO THIS POLICY
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personally identifiable information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our application.

EFFECTIVE DATE:
January 30, 2018; Updated: June 23, 2018